Press Releases
Genesis Marketing Group Partners with InterVarsity Press to Expand Reach in Christian Retail
Greenville, SC—April 2025 — Genesis Marketing Group is honored to announce a new partnership with InterVarsity Press (IVP), beginning May 1, 2025. As IVP’s newly appointed sales representation group for Christian independent bookstores and the gift market, we look forward to connecting more readers with the impactful and transformative titles IVP publishes each year.
“We are thrilled to enter into this partnership with IVP to help expand the audience and reach of their resources within the independent retailer channel,” said David Stockard, President of Genesis Marketing. “IVP has a rich and storied history in Christian publishing, and their commitment to producing high-quality, thought-provoking, and transformative books has made them a trusted name in the industry for decades. As we work together, our shared mission to provide Christians with the tools they need to grow in their faith and live out their calling will drive everything we do.”
Founded in 1970 and headquartered in Greenville, South Carolina, Genesis Marketing Group represents leading inspirational publishers and gift manufacturers to the retail market. We are proud to bring IVP into our family of trusted partners, which includes DaySpring, HarperCollins Christian Publishing, Harvest House Publishers, Kerusso, Creative Brands, and more.
“Genesis Marketing has a reputation for building and maintaining strong relationships with their clients and retailers, and that excites us as we look to expand IVP’s readership,” said Shane White, IVP’s Vice President of Sales, Marketing, and Publicity. “As we continue to publish more gift and IVP Kids titles, including more than one hundred trade and academic books each year, we are looking forward to having Genesis Marketing introduce our books to both longtime and new readers through their extensive networks.”
As we begin this new chapter with IVP, Genesis Marketing Group remains committed to excellence in service, representation, and collaboration—with a mission to help Christian retailers thrive and to place powerful resources into the hands of readers everywhere.
